Product Idea Evaluator — Digital Product Launch Toolkit By Divergent Output Studio

192,32 kr. DKK

Before you build anything — make sure it's worth building.

Every creator has a list of product ideas. The problem is not coming up with ideas. The problem is knowing which one to actually pursue. Without a clear evaluation system, you end up building the product you're most excited about in the moment — not necessarily the one with the strongest market, the clearest audience, or the best chance of selling.

Weeks of work. Then silence at launch.

The Product Idea Evaluator is a done-for-you Google Sheets dashboard that helps you score, compare, and rank up to five product ideas before you invest a single hour of creation time. It removes the guesswork and the gut-feeling decision making — and replaces them with a structured, data-driven framework that tells you exactly which idea to build next.

What's Inside

Idea Inputs Tab: Enter the details for up to five product ideas — name, type, target audience, the problem it solves, estimated price, and estimated creation time. This is your starting point for a clear, organized evaluation.

Scoring Matrix Tab: Rate each idea across seven strategic categories on a scale of 1 to 10. The matrix automatically calculates a weighted score for each idea, giving more weight to the factors that matter most — like market demand and profit potential.

Comparison Dashboard Tab: See all five ideas evaluated side by side in one visual summary. Instantly identify your highest-scoring idea, your lowest-scoring idea, and every rank in between — no manual comparison needed.

Decision Summary Tab: Your bottom line. The dashboard automatically surfaces your top-scoring idea, its overall score, and a clear recommended action — Launch First, Strong Option, Needs Refinement, or Do Not Prioritize Yet — so you always know exactly where to focus your energy.

The Seven Scoring Categories:

  • Market Demand
  • Profit Potential
  • Ease of Creation
  • Audience Clarity
  • Competition Position
  • Personal Excitement
  • Launch Readiness

This Evaluator Is For You If:

  • You have multiple product ideas and don't know which one to build first
  • You've started products before and abandoned them halfway through because they weren't gaining traction
  • You want a structured process for making product decisions instead of going with your gut every time
  • You're serious about building digital products that actually sell and you want the data to back your decisions

How It Works

  1. Click your access link — Google Sheets will automatically prompt you to save your copy to Google Drive
  2. Enter up to five product ideas in the Idea Inputs tab
  3. Score each idea honestly across the seven categories
  4. Review the weighted scores in the Scoring Matrix tab
  5. Compare all ideas in the Comparison Dashboard
  6. Get your clear recommendation in the Decision Summary tab

What You'll Receive

  • Product Idea Evaluator Dashboard (Google Sheets)
  • Step-by-step User Guide (PDF)
  • Instant access link delivered after purchase — click to save your copy automatically to Google Drive and start evaluating today

Also available as part of the complete Digital Product Launch Toolkit — bundle all four planners and save.

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