From Idea to Income: The Digital Product Launch Toolkit By Divergent Output Studio
Everything you need to choose, price, launch, and market your next digital product — in one complete system.
Most digital product creators piece things together as they go. They pick an idea based on a feeling, guess at a price, scramble to plan a launch, and post content without a real strategy. Then they wonder why the results are inconsistent.
The problem is not effort. The problem is the lack of a system.
From Idea to Income is a complete four-tool Google Sheets toolkit that walks you through every stage of the digital product process — from deciding what to build all the way through executing a full marketing campaign. Each tool works independently. Together, they create an end-to-end launch system that serious digital creators use to move from idea to income with clarity and confidence.
What's Inside the Toolkit
Tool 1 — Product Idea Evaluator: Stop building products based on gut feeling. Score and compare up to five product ideas across seven strategic categories — market demand, profit potential, audience clarity, competition position, and more. A weighted scoring matrix and visual comparison dashboard tell you exactly which idea to build first.
Tool 2 — Digital Product Pricing Calculator: Never guess your price again. Enter your creation costs, marketing expenses, and profit goals — the calculator instantly generates your break-even price, profit-target price, and three recommended pricing tiers. See projected profit at 10, 25, 50, 100, 250, and 500 sales before you ever launch.
Tool 3 — Digital Product Launch Planner: Run your launch like a pro. Map out every milestone and deadline in your Timeline tab, plan all your content in one place, track daily sales in the Revenue Tracker, manage affiliates and partners, and monitor your full launch performance in a live Dashboard. Close every launch with a Post-Launch Review that makes the next one even better.
Tool 4 — Marketing & Content Planner: Execute your promotion strategy without the chaos. Plan your entire campaign in the Campaign Overview tab, schedule content across every platform in the Content Calendar, map your full email sequence from announcement to cart close, track all social media posts, and monitor overall campaign performance in the Dashboard.
The Complete System Workflow
| Step | Tool | What It Does |
|---|---|---|
| 01 | Product Idea Evaluator | Choose your strongest idea |
| 02 | Pricing Calculator | Set your price with confidence |
| 03 | Launch Planner | Organize and execute your launch |
| 04 | Marketing & Content Planner | Promote across every channel |
This Toolkit Is For You If:
- You're serious about building a sustainable digital product business
- You've launched before but felt like you were winging it the entire time
- You want a proven system you can use for every product you create going forward
- You're tired of investing hours into products that don't perform the way you hoped
- You want professional tools that are organized, and actually built for how creators work
What You'll Receive
- Product Idea Evaluator (Google Sheets)
- Digital Product Pricing Calculator (Google Sheets)
- Digital Product Launch Planner (Google Sheets)
- Marketing & Content Planner (Google Sheets)
- Four step-by-step User Guides (PDF — one per tool)
- Four instant access links delivered after purchase — click to save each tool automatically to Google Drive
How It Works
- Click your access links — Google Sheets will automatically prompt you to save each tool to Google Drive
- Start with the Product Idea Evaluator to choose your product
- Move to the Pricing Calculator to set your price
- Use the Launch Planner to build your launch timeline
- Execute your promotion strategy with the Marketing & Content Planner
- Launch — and repeat the system for every product after this one
Each tool is sold separately for $29. Get all four for $79 and save $37.
$79 — Instant Digital Download — Four Tools. One Complete System (Introductory Price!)