Digital Product Launch Planner — Digital Product Launch Toolkit By Divergent Output Studio
Your launch deserves more than a to-do list.
Most digital product launches don't fail because the product was bad. They fail because the creator ran out of runway — no clear timeline, no system for tracking sales, no way to see the full picture while juggling content, emails, and last-minute details all at once.
The Digital Product Launch Planner is a done-for-you Google Sheets dashboard that gives you a complete command center for your entire launch. From your first planning milestone to your post-launch review, everything lives in one place — organized, trackable, and ready to run.
What's Inside
Product Setup Tab Start here. Enter your product name, description, price, platform, and launch goal. This tab anchors your entire launch and feeds key details into the rest of the planner.
Timeline Tab Map out every milestone, task, and deadline from pre-launch through close. Never wake up the morning of your launch wondering what you were supposed to do yesterday.
Content Planner Tab Plan all of your launch content in one place — emails, social posts, stories, reels, and promotional assets. Schedule it, track it, and check it off as you go.
Revenue Tracker Tab Log your sales daily as they come in. The tracker calculates running totals automatically so you always know exactly where you stand against your goal.
Partners Tab Manage affiliates, collaborators, and cross-promotion partners in one place. Track contact information, agreements, and follow-up status without losing anyone in your inbox.
Dashboard Tab Your launch command center. A live summary of your launch performance — content published, emails sent, revenue earned, and overall progress — updated automatically as you work.
Post-Launch Review Tab The most skipped and most valuable tab. Capture what worked, what didn't, your final numbers, and your action steps for next time. Twenty minutes here makes every future launch better.
This Planner Is For You If:
- You're preparing for your first digital product launch and want a proven system to follow
- You've launched before but felt disorganized and reactive the entire time
- You want to track your revenue in real time instead of waiting until it's over
- You're managing affiliates or collaborators and need one place to keep it all straight
- You want to close every launch with clarity instead of exhaustion
How It Works
- Click your access link — Google Sheets will automatically prompt you to save your copy to Google Drive
- Complete the Product Setup tab first to anchor your launch details
- Build out your Timeline with milestones and deadlines
- Plan your content and email sequence in the Content Planner tab
- Go live — track sales daily in the Revenue Tracker and monitor progress in the Dashboard
- Close your launch with the Post-Launch Review
What You'll Receive
- Digital Product Launch Planner (Google Sheets)
- Step-by-step User Guide (PDF)
- Instant access link delivered after purchase — click to save your copy automatically to Google Drive and start planning today
Also available as part of the complete Digital Product Launch Toolkit — bundle all four planners and save.